Raisin Bread

Raisin Bread

Quick-hitting marketing news and analysis.

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Is LinkedIn the platform to beat?

Is LinkedIn the platform to beat?

Plus: finding the “right” marketer for your needs

Should you go freelancer or agency? 🤔

Should you go freelancer or agency? 🤔

Plus: structuring your marketing team

Is this the end of organic traffic?

Is this the end of organic traffic?

Plus: the most important skills for paid search professionals

The secret source of customer insights

The secret source of customer insights

Plus: Are freelance marketing experts worth it?

When’s the best time to post on social?

When’s the best time to post on social?

Plus: Meta’s new AI tools for advertisers

Google ads get an AI upgrade

Google ads get an AI upgrade

Plus: Are creators taking over LinkedIn?

Streaming services want your ads

Streaming services want your ads

Plus: Marketing budgets are shrinking...

What are marketers *actually* spending on?

What are marketers *actually* spending on?

Plus: Airbnb’s clever new campaign

The marketing layoffs we didn’t expect...

The marketing layoffs we didn’t expect...

And why brands are spending more on YouTube

The future is retail media

The future is retail media

Plus: How B2B is going B2C

Are marketing jobs disappearing?

Are marketing jobs disappearing?

And the top six social media skills

The freelance surge is here ⚡️

The freelance surge is here ⚡️

Plus: What’s a “people-first” GTM strategy?

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