Work, work, work—rage?

Welcome to a new (albeit short) week. New year, new week, new beginnings, new opportunities, right? Let’s get into what might be new news for job seekers: a cooling market.

The Job Market + Marketers = Cool

At the beginning of last year, job seekers were living large. Qualified candidates were swept up fast and businesses were hungry for new personnel. Even in the latter half of the year, employees were keeping the power in work relationships as recession fears grew. But the beginning of 2023 tells a different story.

The job market is cooling down—and in macro economic downturns, marketing budgets are often the first to go. As CMOs work to make fewer resources go further, many companies are embracing AI and focusing on employee retention rather than recruitment. Since AI will handle most of the lower-level, rote tasks, marketers can avoid redundancy by cultivating the skills that require critical thinking and creativity.

Upskilling has become the name of the game for marketers interested in winning roles or securing mobility within their current companies. Brushing up on tactics like conversion optimization and marketing analytics can make your job recession-proof.

Whether the market is cooling or not, it’s always a good move to grow and diversify your skillset. It’s also important to pay attention to which industries or marketing segments are growing—coughs retail marketing.

Around the Web

• A cross-platform measurement tool is hoping to take the place of cookies.

• Do you have your content strategy outlined for 2023? If not, get to work.

• The video-game industry might not be recession-proof after all.

• Emerging 2023 marketing trends? Many pullbacks and one bright spot.

• Meta might “free the nipple”—Instagram and Facebook ads will never be the same.

Just Can’t Get Enough

Rage applying. Your current role not paying enough? Your CMO giving you guff? Don’t get even—get angry. Disgruntled employees are taking that anger and channeling it into reinvigorating their resumes and blasting it off to hundreds of jobs with higher pay and better benefits.

• There’s a difference between rage quitting and rage applying—practice emotional regulation and avoid burning bridges.

• And remember, if you’re just bored—not truly enraged—sometimes boring work is the best work.

Are you looking for a new role or comfortable where you are? Is rage applying in your future? Reply and let us know if you’ve ever rage applied for roles and what was the final straw that made you snap.

Thanks for joining us, and we’ll see you Wednesday!