Threads vs. Twitter (X??) vs. TikTok (???)

Welcome to your last weekend in July. And the battle for text-based social posting just got…weirder.

TikTok Enters the Text Space

Perhaps an entry into the Threads/Twitter (X) face-off, TikTok has launched a new way to ”express your creativity” via text posts. From the TikTok product announcement, it looks like TikTok’s Text Posts will operate in a similar manner to Instagram’s Type Mode in Stories.

Twitter Rebrand FAQs

Speaking of the text space, are you perplexed by Twitter’s rebrand to X? You’re not alone—that’s why Jack Appleby of Future Social has put together an FAQ about what the new direction means for brands on the platform. The TL;DR? “X works the same as Twitter. The core Twitter product has not changed. It’s Twitter with a black coat of paint.”

MSCHF + Crocs = Paris Hilton in Big Yellow Boots

After the debut of art troll collective MSCHF’s Big Yellow Boots Crocs collaboration at Paris Fashion Week, the subsequent marketing campaign will feature Paris Hilton. While some people are thinking “Big Bird,” others are signing up for notifications of when the $450-Crocs will drop.

YouTube Ad Sales Rise 4.4%

For Q2, YouTube ad sales rose 4.4% following three consecutive declining quarters. Meanwhile, Google and YouTube’s parent company Alphabet exceeded expectations and saw a top-line growth of 7%. And, as of Q2, As of Q2, brand advertisers are testing spots in Shorts, “in addition to direct-response formats.”

Around the Web

• French's invented a mustard-flavored Skittle for...reasons…

• The WGA and SAG-AFTRA are open to talking but studios aren’t.

• Entertainment and lifestyle brands are testing different post formats on Threads “to see what sticks.”

• Netflix password crackdown update: added 5.9 million subscribers and nixed its cheapest ad-free option.

• Meta’s Q2 revenue rose 11%.

Just Can’t Get Enough

TikTok user grandma_droniak. The 93-year-old woman has become a platform staple.

• Her posts often involve visiting her exes’ graves.

• And she frequently describes how she “slay[s] every day.”

Are you a fan of the Big Yellow Boot Crocs or a fan of the virality? Is your brand rolling with the Twitter identity-change? More importantly, will you still be slaying at 93? Reply and let us know all of your thoughts, feelings, and ways you slay.

Thanks for joining us, and we’ll see you Tuesday!