T-Pain and Wendy’s team up to….buy u a Frosty?

Welcome to the first full week of June. How’s it going so far? Let’s hop into what the brands are up to.

Wendy’s and T-Pain Collaborate to Promote Strawberry Frosty’s Return

To promote the return of its Strawberry Frosty, Wendy’s tapped T-Pain, using the moniker Fros-T-Pain, to rewrite the lyrics to his quintessential “Buy U a Drank.” The new version, “Buy U a Frosty,” is on YouTube and soon will be available to “duet” on TikTok for that sweet, sweet user-generated content. One YouTube commenter wrote on the collaboration, “As a Wendy’s manager, I’m very much excited and scared for the amount of frosty that will be sold.”

LinkedIn’s Ad Business Growth for Luxury Brands

When advertising on the platforms, marketers shouldn’t forget LinkedIn. As LinkedIn points out on its Ads Blog, advertisers “forget that these business professionals are also consumers (who buy cars, upgrade their phones, and open new checking accounts).” And users with higher-than-average incomes click on relevant LinkedIn ads, according to research done by VidMob. For luxury brands leveraging storytelling and influencers, this is gold.

Twitter Lost 2 Trust and Safety Executives in 2 Weeks

Twitter operations continue to decline and breed mistrust. This time, Twitter’s head of brand safety and ad quality A.J. Brown departed after Elon Musk decided to overrule Brown’s safety decision and promote an anti-trans documentary. The first departure was Ella Irwin, Brown’s direct manager, who handled content-moderation decisions. Meanwhile, Meta’s Twitter-alternative app has an icon and is rumored to launch this summer.

Skittles Celebrates Pride Month with Audible

Skittles’ limited-edition Pride Month packaging, with art by five LGBTQ+ artists, comes with a QR code to share LGBTQ+ stories via Audible. With the help of GLAAD, Audible and Skittles have provided “a free collection of LGBTQ+ stories on Audible, upcoming special edition Pride episodes of Cameron Esposito's QUEERY podcast, and other meaningful stories of Pride.” The campaign, “There’s a story in every rainbow,” ironically defies “rainbow capitalism”—setting an example for other brands coughs Target and Bud Light coughs.

Around the Web

• Instagram releases an explainer on how its different algorithms work.

• Want to build a UGC pipeline and creative testing framework?—Enter Insense the all-in-one platform to source a lot of raw assets + edited content, find the perfect UGC creators in minutes, and run influencer ads.*

• The solution to too-many-streaming services might be…bundling? Sounds familiar.

• MarketerHire is offering an exclusive Summer Special Promo, providing a 15% discount on all new Expert Marketer or Expert Assistant hires, billed through August 31, 2023. There’s only one catch, you need to act fast! This offer is only valid if you sign a contract and kick off your project by June 30, 2023. Learn more.*

• The Association of National Advertisers and PricewaterhouseCoopers have split ways on ad-tech transparency project.

Just Can’t Get Enough

T-Pain. Speaking of the man and his Wendy’s collab, he’s also cracking us up on TikTok.

• His interview with Caleb Pressley gives us life.

• And his take on Charlamagne tha God roasting him on The Breakfast Club is hilarious.

What’s your dream celebrity collaboration? Which artist would have the perfect remix for your product or offering? Reply and let us know!

Thanks for joining us, and we’ll see you Thursday!