Snapchat’s Spookiest Ad Opportunity

Hey there! You might have noticed that we’ve been talking about AI…a lot. Spoiler alert: It’s not just a phase. Our goal with Raisin Bread is to empower marketers with all the news you need to improve your skills by leveraging the latest tech. As artificial intelligence begins to permeate our industry, we’re keeping you in the loop—so you can stay on top of your game.

With that, here’s this week’s top AI marketing news.

Meta Ads Gets Generative AI Features

Last week, Meta announced that it’s rolling out its first generative AI features for ad creatives in Meta’s Ads Manager platform. These new features will allow marketers to use AI to create backgrounds, expand images to fit different aspect ratios, and generate multiple versions of ad copy to better reach their audience.

Snapchat’s AR Content Series Seeking Brands

This week, Snapchat launched an immersive Halloween content series called "Phantom House," which follows content creators as they attempt to escape a haunted house. Viewers can engage with the series using AR lenses and Snapchat’s Dreams selfies (AI-generated selfies in fantastical settings)—and now, Snapchat is looking for brands to run ads and create their own AR experiences. Disney+ and Maybelline are among the first to hop on the bandwagon (haunted hayride?). Who’s next?

63% of Marketers Are Already Using AI

Global media buyer Dentsu just published its annual media trend report—which found that 63% of marketers have already started engaging with AI in their companies. Calling it “the most disruptive technology breakthrough of the last decade,” Dentsu found that marketers are using generative AI in search, content, copywriting, image development, and optimizing ads at scale.

ML = Your Newest Event Planner

Machine learning (ML) may have the power to transform IRL experiences. Or, at least, that’s the hypothesis of experiential agency Momentum Worldwide. The group is officially the first agency in its category to secure three patents around using ML to manage and activate experiences. Momentum clients Coca-Cola and Walmart were among the first to test the use of ML in experiential campaigns earlier this summer.

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James creates content for email marketing campaigns, social media, blog articles, corporate newsletters, and websites for Fortune 500 companies (as well as small businesses).

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Around the Web

• Use AI to craft your ideal party concept with Three Olives Vodka’s “Generager.”

• Content marketing is getting an AI glow-up, per Deloitte Digital’s latest research.

• AIandYou is launching a public awareness campaign on AI-generated deepfake ads.

Thanks for joining us, and we’ll see you next Wednesday!