Snap + Microsoft = My AI ads

Welcome to our new cadence: weekly on Wednesdays. Let’s not waste any time.

Snap Adds Ads to Its Chatbot

Snap’s AI chatbot called My AI now has ads, supported by Microsoft. During conversations with users, now the AI chatbot will provide “link suggestions that are paired with the user’s conversation.”

Amazon Invests in ChatGPT Rival

Google has Bard, the world has ChatGPT, and now Amazon is investing in Claude. Will it have marketing insights specific to Amazon’s algorithm? Verdict’s out.

TikTok to Launch AI Content Labeling Tool

To increase transparency regarding AI and content creation, TikTok will launch a tool to label AI-generated content manually. Soon, the platform “will begin testing other ways to label AI-generated content automatically.”

Meta Targets Younger Users with AI Chatbot Characters

To do this, Meta is giving their bots personalities. One such AI character is a “sassmaster general” robot that answers user questions.

Getty Images Launches AI Image Generator

Stock image, editorial photo, videos, and music provider Getty Images is launching a “commercially safer” generative AI art tool. Straightforwardly named “Generative AI by Getty Images,” the tool trained on a portion of Getty’s stock library of over 477 million assets.

Sponsored by Sprout Social

What is the State of Social in 2023?

Sprout Social has released its latest report into the global state of social media marketing in 2023. Sprout surveyed over 1,800 social media users and 900 marketers across the U.S. and the U.K to create this must-read report.

The Sprout Index gives NEW insights on:

• How AI is giving social teams super-powers

• Why social customer care is more important than ever

• How top performing brand’s are optimizing social team structures

• What consumers really want from brands on social

Download the Sprout Social Index here.

Around the Web

• Airbnb is using AI to limit parties, increasing people willing to host.

• Brandmakers spoke with Variety about marketing strategies for Barbie, Ted Lasso, and more.

• Hire AE Studio’s world class team of software builders from Harvard, MIT, and Stanford to craft and implement the optimal AI solution for your business—schedule a free scoping session here.*

• George R.R. Martin, John Grisham, and Elin Hilderbrand are suing the creator of ChatGPT for theft.

• Marketers still aren’t 100% sure what to make of TikTok Shop.

^{*This is sponsored advertising content}

How do you feel about Snap’s Microsoft partnership? Do you want your links provided by AI during targeted conversations or do the potential pitfalls scare you? Reply and let us know!

Thanks for joining us, and we’ll see you next week!