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Rihanna's Savage X Fenty now has maternity wear
I may be bad, but I'm perfectly good at it
Welcome to the almost-weekend. Hopefully you’ve been staying cool this summer while the brands have been heating up.
Rihanna Releases Maternitywear
Rihanna’s Savage x Fenty line has dropped “maternitywear”—and it’s not just any maternity clothes. These stylish maternity bralettes prioritize “confidence and comfort.” This makes sense since Rihanna has been performing-while-pregnant for months, including at the Super Bowl—the ultimate marketing campaign opportunity.
McDonald's Presents... Media Tie-ins
Playing on nostalgia and media tie-ins, “the As Featured In Meal, a collection of fan-favorite menu items that have made iconic appearances throughout film, television and music.” You’ll see items referenced from movies and shows like Seinfeld, Reality Bites, and I'm Not Rappaport. All of this comes as a cross-promotion with Loki Season 2 in which McDonalds claims to have “a special role.”
The WGA Hits 100 Days
In case you need a breakdown of the WGA strike timeline, Variety has you covered. Meanwhile, Warner Bros. Discovery claims the strikes have saved it more than $100 million in Q2.
Move Over BookTok—YouTube Would Like a Word
A new report found YouTube more popular than TikTok for young book buyers looking for purchasing recommendations. Counterintuitively, considering platform demographics, book marketers should focus more on YouTube than TikTok for young adult readers.
Around the Web
The ABC “is shutting down almost all of its official accounts on Twitter” as a result of “toxic interactions.”
And Oreos has returned to the X platform because of “increased brand safety tools.”
La-Z-Boy has introduced a recliner….powered by AI.
Brands are going all-out for back-to-school 2023 during a chaotic market.
X is in trouble for failing to comply with a search warrant.
Just Can’t Get Enough
Megan Fox’s poetry. You heard us.
Fox’s debut poetry collection, Pretty Boys are Poisonous, releases in November.
And it’s already a bestseller on Amazon.
Will you be checking out YouTube for takes on Megan Fox’s forthcoming poetry collection? Already ordering some of Rihanna’s maternitywear? Talk about a great way of heating up the market before product launch. Reply and let us know your thoughts and feelings about a slow-burn buildup to launch!
Thanks for joining us, and we’ll see you Tuesday!