Roku revenue up and Hollywood renegotiating

Welcome to almost-end of the first week in August. And this last leg of summer seems to be bringing good news.

Cindy Crawford + That Chick Angel = One Margarita

Cindy Crawford paid homage to her famous Pepsi ad in TikTok star That Chick Angel’s music video for her viral song “One Margarita.” The collaboration also allowed Crawford to show off her husband’s tequila brand—a win-win.

Roku’s Q2 Revenue Up 11%

Roku’s second-quarter earnings beat Wall Street expectations, but the company was still cautious about the state of TV ad spending in the U.S. given the WGA and SAG-AFTRA strike. But news of new negotiations between the parties to try to end the strike bodes well for both viewers and advertisers.

Pluto TV, in Australia

Paramount’s free, ad-supported streaming service Pluto TV is launching in Australia, opening advertisers to a new market. The “FAST channels” will include South Park, new and exclusive MTV and Nickelodeon channels, MTV Reality, Nick Classics, Nick Toons, and more.

Threads Gets a ‘Following’ Feed

Finally, Meta launched a “following” feed in its Threads app to let users see threads from other users they follow. This latest update could help Threads “further chip away at Twitter’s position in the market.”

Around the Web

• 54% of influencers have already posted sponsored content on Threads.

• Walmart is expanding its in-store advertising.

• Molson Coors sales were up 12.1% year-over-year during the Bud Light strike in Q2.

• The flashing “X” sign put on top of the Twitter building has been removed.

• Amazon influencers have helped propel Prime Day to such great heights.

Just Can’t Get Enough

Cardi B’s microphone. Cardi B, too, but mostly her microphone, right now.

• During a recent concert, an attendee threw a drink at the rapper, and Cardi B retaliated by throwing her microphone.

• Now, the alleged microphone is being auctioned off for charity.

Do you feel positive about the Hollywood negotiations, Roku revenue, and Pluto TV’s new market? Ad spend in streaming might be saved. Reply and let us know your thoughts! Or just let us know what you do after one margarita—we’re not picky.

Thanks for joining us, and we’ll see you Tuesday!