Make TikToks in Adobe Express

Plus: Meta to label AI images

February 21, 2024

Hey there! If you’ve been using ChatGPT Pro for market research, you’ve probably discovered its major flaw: It could only access information before April 2023. But this week, ChatGPT Pro got an upgrade—and now includes information up to December 2023. Curious how your competitors spent their ad dollars on Black Friday? Now, ChatGPT might have your answer.

New York Times Debuts AI Ad Tool

SOPA Images/LightRocket via Getty Images

This week, the New York Times unveiled its plans for AI-powered ad-targeting solutions.

  • The Times is working on an internal generative AI tool that would optimize ad placement across its site and app.

  • The tool is built to help advertisers target niche audiences based on interests, aspirations, and opinions.

  • Currently, the Times is looking for partners to beta test these solutions. The tool will be available to marketers in the second half of the year.

TikTok’s AI Assistant Is Available in Adobe

TikTok’s AI-powered Creative Assistant can now be accessed within Adobe Express—making TikTok creation more efficient than ever before.

  • TikTok’s Creative Assistant is an AI tool that helps advertisers brainstorm high-performing content ideas, research competitors, and generate or refine video scripts.

  • Adobe Express offers creative templates, stock video, editing tools, and overlays for TikTok creation.

  • Now, TikTok’s Creative Assistant can be accessed as an add-on in Adobe Express. Together, the tools support TikTok creation from ideation to launch.

OpenAI’s Video Model Changes the Game

OpenAI

Last week, OpenAI unveiled its first text-to-video generator, Sora, and shocked the world with its abilities.

  • Sora can create minute-long videos based on text prompts—with incredibly realistic, highly detailed results.

  • The AI model can also generate images, edit videos, blend two videos, and more.

  • While the tool is not yet available for public use, it demonstrates great opportunities for marketers: A tool like Sora could democratize video creation for advertising.

Meta Will Label AI-Generated Images

Amid growing misuse of AI image generation—particularly in political advertising—Meta is taking action.

  • Meta is partnering with AI industry leaders to include watermarks and metadata in AI-generated content.

  • Meta will then scan for those markers and apply labels to AI-generated images across Facebook, Instagram, and Threads.

  • For now, these labels will only apply to static photos. To fill the gap, Meta is requiring users to disclose when they post AI-generated video or audio.

Around the Web

  • AI marketing startup Alembic raised $14 million to help companies gauge ad performance.

  • New research suggests that AI will reduce search engine traffic.

  • Google Merchant Center requires users to label AI images.

  • According to this new study, AI-assisted copywriting could be the future of advertising.

Thanks for joining us!