Quarterback Patrick Mahomes and Coors Team Up

Welcome to your last weekend in June. And we’ve officially entered summer.

Patrick Mahomes & Coors Light Champion Bear

NFL regulations don’t allow players to promote beer—but Coors and quarterback Patrick Mahomes got clever. Now, the star quarterback is promoting Coors Light….Bear. We love a playful workaround.

Pinterest Launches Two Ads Tools

Pinterest is launching two ads tools for wide use, Premiere Spotlight and Travel Catalogs. Premiere Spotlight is a “premium video solution” that allows brands to use widescreen video in “priority placements” to increase reach—and these videos received an average 51% Media Ratings Council (MRC) video-view rate during earlier tests. Meanwhile, Travel Catalogs help travel brands “boost their bookings among a travel-ready audience,” opting for a more segmented experience.

TikTok and Pinterest at Cannes

TikTok is going back to Cannes Lions International Festival of Creativity (its fourth time) with a pop-up demonstration of TikTok’s new tools. But it isn’t the only digital brand there leaning into lifestyle content—Pinterest’s Manifestival pop-up on the beach featured stations to “station to get a tattoo, ear piercing or tooth gems.”

HOKA Taps Top Talent for New Campaign

Running brand HOKA is launching a global campaign called MURMURATION, and it’s going all out with “owned media, out-of-home, CTV, digital, and paid social running on Meta, Snapchat, and TikTok.” Elite athletes like Jan Frodeno and Adelle Tracy feature in the 60-second campaign film where the athletes all engage in murmuration, or the intricate swooping pattern birds perform in large groups.

Sponsored by Windsor

The perks of getting personal

Did you know that…

• Customers are 87% more likely to return when receiving a personal video from the brands they shop with

• Personalizing a video makes it 3 times more likely that a customer will make it to the end of your video

Curious how to bring that type of brand affinity to your company? Check out Windsor, the AI-powered marketing platform your brand’s been missing.

Backed by Y Combinator (and loved by brands big and small), Windsor can help you automate and scale personal videos to acquire, retain, and grow your customer base.

Use code AVATAR15 here for 15% off custom avatars to get started.

Around the Web

• The FTC is suing Amazon for being shady with sign-up tactics.

• Trevor Noah signed on for a weekly podcast series with Spotify.

• Meanwhile, Spotify executive Bill Simmons called Harry and Meghan “grifters” after the end of their podcast deal.

• Peacock’s most-streamed original reality competition series Love Island will return—this time, in Fiji.

• Pizza Hut’s Ninja Turtles movie tie-up lets customers order pizza to certain subway stations.

Just Can’t Get Enough

Rory the French Bulldog…who’s obsessed with Henry Cavill—especially in The Witcher.

• Rory’s TikTok fans helped his owner construct a Henry Cavill shrine.

• And plot-twist: Rory was just invited to The Witcher’s season 3 premiere.

Has Mahomes inspired you to enjoy some Coors beer—er, bear? Will you be hopping on the new Pinterest tools? Reply and let us know—even if it’s just to say you’re not that big of fan of summer.

Thanks for joining us, and we’ll see you Tuesday for the last week of June!