Marshmallow brand Jet-Puffed launches shoes

Welcome to….the back-to-school season? It feels like it comes earlier and earlier every year…

Jet-Puffed-Kizik S’mores Shoes

Reminiscent of Taco Bell’s Crocs and Natural Light’s Sperry Brewzie, we have yet another shoe-and-food/beverage-brand collaboration. This time, Utah-based footwear company Kizik has teamed up with Jet-Puffed S’mores to bring consumers “a campfire-ready slip-on shoe unlike any seen before.”

Amazon’s New Ad Tech

Amazon is hiring for a new team on Amazon Ads called "PubTech" to champion publisher-focused advertising, including for a role to oversee marketplace deals between advertisers and publishers. The goal is to build a tech platform specifically to “help publishers sell ads on Amazon.”

Michaels Gets a Crafty New Look

For its 50th anniversary, arts and crafts store Michaels has enacted a rebrand. With the updated tagline “Everything to create” and a new logo, the brand wishes to reestablish itself as the “single destination for creatives to get inspired, learn, shop, and create.”

Instacart Supports Your Back-To-School Odyssey

In a new omnichannel back-to-school campaign, Instacart is leaning into the idea of a “one-stop destination for hassle-free back-to-school shopping.” It’s a great way to remind busy parents they don’t have to drive from store to store to get everything—they just need to schedule a drop-off via Instacart.

Around the Web

• Netflix is testing games on TVs, PCs, and Macs—targeting a new market segment.

• Dunkin' is introducing alcoholic versions of its popular drinks.

• Consumer spending picked up in July.

• “Barbenheimer” is still killing it at the U.K. box office.

• Linear TV made up less than half of all TV viewing last month.

Just Can’t Get Enough

Getting paid to play. And Mattel is paying—$17,000.

• Mattel is hiring a “Chief Uno Player” to test its new game.

• You should probably apply, right?

Have you started your “Chief Uno Player” application? Or are you waiting to slip your feet into some Jet-Puffed-Kizik S’mores Shoes? More importantly, how is your brand handling the back-to-school season? Reply and let us know!

Thanks for joining us, and we’ll see you Thursday!