The instant upgrade to Amazon ads

Plus: Beauty ads with an immersive twist

November 01, 2023

Happy November! As the year comes to a close, we’re seeing more and more major advertising platforms roll out AI tools. For marketers, this means more and more opportunities to upgrade your content and improve your reach. This week, we’re diving into Amazon and Google’s latest and greatest, while sharing some of the most exciting AI campaigns we’ve stumbled upon along the way.

Let’s jump into this week’s AI marketing news!

Amazon Product Shots Get an AI Upgrade

Source: Amazon

Your product shots are…a little boring. But Amazon is beta-testing a solution: AI image generation tools for its advertisers. Here’s the scoop:

  • Amazon’s new AI solution is designed to improve ads’ performance by putting products in a lifestyle context, like a toaster on a kitchen counter instead of on a blank white background.

  • This tool can be used without any technical expertise and at no additional cost—giving a big leg up to small advertisers with limited creative support.

Google Gives Advertisers More Search Control

Last Thursday, Google made a major change to its AI product, Performance Max. The new feature, called “search themes,” gives marketers more control over their ads’ success:

  • “Search themes” allow marketers to add up to 25 topics that will help guide when ads run inside certain search queries.

  • This update provides more context for Performance Max to better target ads, rather than relying solely AI to determine the best place for ads.

The NBA Adds AI to its Marketing Mix

Every NBA game is chock full of potential creative content—but the league’s creative team couldn’t keep up. So, they’re bringing on AI to get the most content out of every single play:

  • The NBA will use AI to analyze and categorize every play during games, automatically generating custom highlight packages for each player in every match-up.

  • All of these highlights will be packaged into social-style content in an effort to drive more people to the league’s app.

Virtually Try on Beauty Products With Google

Want to try on eyeshadow or a hair dye before you buy? Google is expanding its augmented reality (AR) shopping feature to give you this very ability:

  • Through Google Shopping ads and on mobile browsers, shoppers can now virtually try on anything from different hair dyes to foundation shades—allowing for a more inclusive experience for users to try products on their own skin tone.

  • Instead of relying on a static product image in Google Shopping ads, brands can now use these AR beauty tools for a fully immersive experience.

Around the Web

  • Doritos used AI to silence chip crunches while gaming.

  • AVCA’s first research project found that AI ads can increase CTV ad attention by 15%.

  • New Forrester research shows that AI will boost creative agencies while shuttering digital shops.

Thanks for joining us, and we’ll see you next Wednesday!