Holiday shoppers 🤝 AI

Hey there! We’re T-1 week out from Halloween, and not to preemptively spook you, but that means holiday season is right around the corner. Whether you’re knee-deep in Black Friday/Cyber Monday prep or working on a special seasonal launch, this is a hectic time to be a marketer. We see you, we salute you, and we sincerely hope you take a break and indulge in your favorite childhood Halloween candy. 🎃

While you’re munching, here’s this week’s AI marketing news.

Holiday Shoppers Are Tapping Into AI

According to a recent study by Sapio Research, ‘tis the season to use AI: This year, over two-thirds (69%) of shoppers said they will likely use AI to discover new products and brands.

• But shoppers aren’t only using AI for product discovery; over 74% of shoppers think AI will find the best deals.

• The same study revealed that consumers will be shopping directly from social platforms—most likely Instagram, followed by Facebook and TikTok—all of which use advanced AI models used to feed content to users.

Read more →

Banner Ads Just Got an AR Upgrade

Last week, Adtech startup Aryel launched Ad Creative Solutions—a breakthrough technology that allows advertisers to create immersive 3D and AR banner ads.

• With Ad Creative Solutions, brands can gather zero-party data (including users’ emotional states) through interactive activities, while remaining transparent and compliant with privacy regulations.

• Use cases include 3D and AR product exploration, virtual showrooms, and AR games, quizzes and filters—all directly within website banners.

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Rewriting Book Promo With a (Fake) AI Stunt

To promote Arnold Schwarzenegger’s new book “Be Useful,” Penguin Press went all-in on AI—Arnold Intelligence, that is.

• With creative agency Orchard, Penguin set up a booth at Gold’s Gym in Venice, CA, and invited gym goers to have a chat with “Arnold Intelligence”—a “vocal approximation of Schwarzenneger” that was “trained” on his new book.

• But at the end of their chat, participants learned that this AI was, in fact, Schwarzenneger himself—hiding behind the booth.

• While this experiment didn’t technically involve AI, it relied on AI to set up the shock factor—and ultimate memorability—of the campaign.

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The AI-Powered Campaign Revamping Decades-Old Ads

According to allplants, a British plant-based food brand, the idea that convenience food is unhealthy is seriously outdated. In its latest AI-powered campaign, the brand boldly showcases this claim:

• Using AI, allplants revamped fast-food ads from the 1950s-1990s—replacing the copy and imagery with their healthier versions of classic, convenient dishes.

• ‘The New Classics’ campaign leveraged AI to pull the vintage visual style while staying true to allplants’ core brand properties.

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Around the Web

• Maybelline promotes their new mascara on a building-scale AR mirror in Ukraine.

• Jasper announces a new end-to-end AI copilot for better marketing outcomes.

• Cision launches CisionOne, a media monitoring + outreach solution with real-time insights powered by AI.

Thanks for joining us, and we’ll see you next Wednesday!