Google dunks on iPhone via Instagram

Welcome to the final week of June. Summer’s officially in full swing and the brands are feeling the season. Let’s get into what’s heating up.

Google Gets Sassy on Social

Google calls out iPhones in a new Instagram post as a way to promote the new Google Pixel. Looks like Google’s embracing the irreverent, combative social posting we normally see from brands like Wendy’s. It’s a surprising move from a usually more-traditional brand.

Panera’s Summer Collection of ‘Swim Soups’

Panera is selling….swimsuits? Its new “Swim Soups: the You Pick 2 Collection" lets consumers mix and match swimsuit tops and bottoms just like when ordering Panera’s “you pick 2” food menu option. Of course, all of the swimsuit designs feature soups, salads, and sandwiches.

Cholula Hot Sauce’s Limited-Edition Streetwear

There’s another food-and-beverage brand entering fashion. Cholula, the Mexican hot sauce, has partnered with community-driven streetwear brand UPRISERS for a limited-edition streetwear drop on June 28 (tomorrow!). And the set, which includes Cholula hot sauce packets, will be available for free while supplies last.

Taco Bell & Paris Hilton? That’s Hot

Another brand leaning into nostalgia this summer, Taco Bell is bringing back the Volcano Menu with the help of ’00s “It-girl” Paris Hilton. The socialite’s signature catchphrase perfectly sums up the menu’s spice level. Taco Bell will also have a “Hot Line” at 1-844-THTS-HOT to engage with pre-recorded life coaching from Hilton to talk you down while the Volcano Menu heats up.

Around the Web

• Kimberly-Clark’s U by Kotex product line is trading euphemisms for transparency regarding menstruation.

• Vanessa Pappas has stepped down as TikTok’s COO.

• Bud Light has launched its “biggest summer campaign ever”—most likely as a way to bounce back after the boycott.

• We spoke to DTC expert Nik Sharma about his social media strategy for different clients, the impact of AI on social media, and so much more—watch the full interview here and let us know what you think!

• Malibu Rum has remixed the “Escape (The Piña Colada Song)” with singer and social media star Jax.

• PepsiCo’s Rockstar Energy Drink plans to bring consumers free, in-app concerts on Spotify.

Just Can’t Get Enough

European work-life balance. We all need a siesta and PTO.

• Not only have 80% of Gen Z already taken naps “on the job…”

• They’re moving to European countries to keep doing it.

Do you appreciate Google’s new spicy attitude? Do you think food should stay on the plate or are you loving these soup suits? Would Paris Hilton support a Euro work-life revamp? (Definitely.) Reply and let us know your thoughts!

Thanks for joining us, and we’ll see you Thursday!