What the Reddit blackout means for advertisers

Welcome to the Thursday before your three-day weekend. June is breezing by. Hopefully your Q2 is going better than linear TV’s.

Google’s New AI Solution Optimizes Video Ad Performance

Google’s launched even more ad solutions using AI, and this time, they’re directed at optimizing video—and the stats are promising. Google found “in early testing, Video View campaigns have achieved an average of 40% more views compared to in-stream skippable cost-per-view campaigns.”

Reddit’s Blackout Will Affect Advertisers

After Reddit announced it would increase API pricing for third-party apps, more than 7,742 subreddits went dark in protest. With decreased access to communities, ad reach also decreases—meaning advertisers will most likely see a decline in ad performance.

Absolut Continues to Support the LGBTQ+ Community

What pairs great with Pride? An Absolut Ally like Absolut Vodka, a supporter of the LGBTQ+ community for over 40 years. Now, Absolut is doubling down on their support by partnering with GLAAD for a “multi-pronged, global initiative” that “will provide educational resources and monetary donations to champion creating safer and more inclusive spaces for the 21+ LGBTQ+ community.”

Marketers Want to Pay Linear TV Networks Less

Advertisers are pressing for lower rates to reach TV viewers in early ‘upfront’ talks with TV networks. Why? Because TV ratings continue to slip—“the continued migration of viewers to streaming and digital-video options is eroding the marketplace leverage of both traditional TV companies and some of their new-tech rivals as well.”

Around the Web

• Flat is the best many publishers can do for year-over-year revenue from advertising.

• Santo Spirits, musician Sammy Hagar, and chef Guy Fieri partner to launch a Web3 loyalty program.

• YouTube has lowered eligibility requirements for its Partner Program to entice more creators to the platform.

• MarketerHire is offering an exclusive Summer Special Promo, providing a 15% discount on all new Expert Marketer or Expert Assistant hires, billed through August 31, 2023. There’s only one catch, you need to act fast! This offer is only valid if you sign a contract and kick off your project by June 30, 2023. Learn more.*

• Apple remains the world’s most valuable brand for the second year in a row.

• Meta is testing cross-posting Instagram branded content to Facebook for creators, increasing reach.

Just Can’t Get Enough

Season 3 of I Think You Should Leave.

• More specifically, the Darmine Doggy Door sketch—it’s asking us to reevaluate our relationship with our jobs.

• And the search “Dog door i think you should leave” on TikTok has 8.7 million views.

Are you excited to use Google’s AI video campaigns? Does Reddit’s blackout make you nervous? Do you want to pay linear TV less—or not at all? Reply and let us know, or simply pour yourself an Absolut drink and enjoy Pride.

Thanks for joining us, and we’ll see you Tuesday!