DraftKings' 9/11 ad controversy

Welcome to the second half of September. The end of Q3 is rapidly approaching...so let’s jump in.

DraftKings Apologizes for 9/11 Ad

On 9/11 this year, DraftKings ran a “Never Forget” promotion….that called for three teams (Yankees, Mets and Jets) to win their games. A social media backlash caused DraftKings to take it down and apologize.

TikTok’s Shoppable Content Goes Live

TikTok Shop went live in the U.S. yesterday, providing users with shoppable videos and LIVE streams directly to For You feeds. And now, brands, merchants, and creators have tools to sell directly through this in-app shoppable content.

Pinterest’s New Algorithms

Pinterest announced its new algorithms will champion diverse body representation. Head of Pinterest’s inclusive product team Annie Ta told WIRED, “‘If you are exposed to more people from more backgrounds, we hopefully build a more tolerant and accepting world. Advertisers want to see their content alongside really positive content, right?’”

Adtech Co. Targets $42B Retail Media Market Slice

Public adtech company Criteo plans to bring retail media networks together in its newly released ad buying platform. If successful, Criteo will have a “$42 billion slice of the retail media market.”

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Around the Web

• Dunkin’s latest ad features Ice Spice and was created by Ben Affleck’s Artists Equity.

• YouTube is updating ad placement controls and experimenting with new formats for CTV.

• The Hollywood strikes show no sign of ending.

• Paul is a social media manager. Paul has generated 10 M organic impressions with $0 ad spend on Instagram with a viral campaign. Paul is available for hire—on MarketerHire.*

• Lysol is introducing Lysol Air Sanitizer, amid a new wave of COVID-19, with “an interactive pop-up karaoke experience” called Air-aoke.

^{*This is sponsored advertising content}

Just Can’t Get Enough

Sustainable fashion. And women are at the forefront.

• Trained engineer Maria Gabriela Duque sells custom-made sustainable handbags on Etsy.

• And Aja Barber highlights sustainable brands, like WE ARE KIN, on her Instagram.

Do you have feelings about the DraftKings controversy? Are you excited to start using TikTok Shop? Reply and let us know!

Thanks for joining us, and we’ll see you Tuesday!