Show ChatGPT your ad analytics

If you dare

October 04, 2023

Welcome to this week’s AI marketing news. Let’s get into it.

ChatGPT Sees, Hears, and Speaks

OpenAI has started to roll out new voice and image capabilities in ChatGPT. Now, ChatGPT Plus and Enterprise users can “have a voice conversation or show ChatGPT” whatever is being discussed—so you can screenshot those ad analytics and ask ChatGPT to pull the most interesting metrics.

Spotify Uses AI to Translate Podcasters’ Voices

Spotify has developed a tool to translate podcasters’ content into different languages—while mimicking their voice. It uses OpenAI’s newly released voice generation technology to “match the original speaker’s style” and create “a more authentic listening experience.”

LinkedIn’s Ad Creation AI

LinkedIn continues to lean into AI—now, with its ad creation tools for B2B marketers. LinkedIn’s new offering, called Accelerate, automates the entire campaign creation process and optimizes B2B ads to improve performance.

AI Visualizes Campaign Data

Digital marketing agency PMG has launched its Ask Alli tool which gives marketers real-time campaign insights—no need for manual reporting. The chatbot will also create visual insights in response to performance prompts.

Bing Chat is Upleveling Search Ads

A Microsoft executive announced that ads surfaced in Bing Chats have a 1.8x higher click-through rate (CTR) than traditional search ads. Now, Snapchat plans to add Microsoft's Sponsored Links within their AI-powered chatbot.

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Are you ready to speak with ChatGPT or is it giving Black Mirror vibes? Is Bing Chat’s click-through rate giving you chills of anticipation? Reply and let us know!

Thanks for joining us, and we’ll see you next Wednesday!