How brands are getting festive on Snapchat

Plus: The NFL's new AI-powered game

November 22, 2023

Hey there! Happy Thanksgiving Eve! While you’ve been busy preparing (either the meal or some non-inflammatory family-friendly discussion topics), we’ve been busy scouring the interweb for this week’s hottest news in marketing AI. So when you run out of conversation starters sure to keep everyone happy, we’ve got you covered with the latest headlines to spread marketing innovation joy at your Thanksgiving table :)

Brands Are Getting Festive with Snapchat AR

Source: Snapchat

We’ve been keeping tabs on Snapchat AR a lot lately—and for good reason. Now, some of the biggest brands are taking advantage of Snapchat’s incredible Lens features to expand their omnichannel presence:

  • Carhartt released three Snapchat AR lenses. One offers a gamified experience, placing a white beard and a Carhartt beanie on the user’s head to look like Santa and challenging them to deliver “presents” in a limited amount of time. The other lenses allow users to virtually browse Carhartt’s products inside a recreation of its store and ecommerce website.

  • Purina is also diving into the fun with their “Beggin’ Holiday Spirit Lens,” which dresses users up like its mascot when using the selfie lens and allows to users step into its virtual store using their rear-facing camera.

  • Both examples straddle playfulness and practicality, turning a dress-up experience into a conversion play with shopping functionality.

The NFL Is Teaming Up with Amazon on AI

Source: AWS

Even with the world’s biggest pop star as its new unofficial marketing ambassador (thanks, Taylor and Travis), the NFL knows: AI marketing is an instant touchdown. That’s why the NFL partnered with Amazon Web Services (AWS) to launch a new AI-powered game:

  • “Playbook Pass Rush” is an online game that allows players to create plays based on real-time NFL data using a predictive functionality called pressure probability. 

  • The interactive game is intended to educate Gen Z fans on how statistics are used in real-time NFL games—while sparking brand awareness.

SurveyMonkey Announces AI-Generated Surveys

SurveyMonkey is used by marketers all over the world to collect online forms and marketing data. Now, it’s launching a new survey creation feature powered by AI:

  • This new OpenAI-powered feature, called Build with AI, allows users to create tailored surveys and forms in as little as 30 seconds—simply by typing a description of the desired survey or the feedback goal. Users can then edit the generated survey as needed.

  • Regardless of the survey’s topic, Build with AI ensures easy-to-understand survey questions based on decades of surveyed data and best practices.

  • Build with AI is supported in 50+ languages to reach consumers all over the world and integrates with SurveyMonkey’s existing Genius AI features to streamline survey collection and analysis.

Ally Financial’s Chat Solution Delivers 34% Time Savings on Marketing

Ally Financial, a digital bank, is leaning into AI to save its marketing team thousands of hours annually: 

  • The company has focused on building its own in-house AI chatbot called Ally.ai. Ally.ai was built to draft copy, video scripts, blog content, and social posts, while improving SEO, quality control and data analysis.

  • Since launching Ally.ai in June, Ally Financial now reports an average of 34% time savings on marketing tasks, compared to when they were done without AI.

Around the Web

  • What if we told you time travel was a tried and tested strategy you could apply to your marketing efforts? It might sound crazy, but this is exactly what LinkedIn Creative Labs and Sprout Social will be exploring in their upcoming webinar.*

  • Influencer agency Billion Dollar Boy develops a new innovation unit exploring the emerging technologies shaping the creator economy.

  • Pereira O’Dell is holding focus groups with AI-generated consumers.

  • Deutsch LA’s new AI tool writes bios for pets in need of adoption. 

  • SiriusXM Media is automating audio ad sales using AI.

*This is sponsored advertising content.

Thanks for joining us, and we’ll see you next Wednesday!