The brand taking AI to the year 3000

Plus: Snapchat's new AR lenses

November 15, 2023

Hey there! It’s the week before Thanksgiving, and all through the land…marketers are trying to sneak the word “gratitude” into their content. This year, we decided to toss that task to ChatGPT: When prompted to “write an intro for a marketing AI newsletter that includes the concept of gratitude,” ChatGPT said: "Discover the synergy of marketing AI and gratitude as we delve into innovative campaigns that foster genuine connections."

Not quite what we’ll be doing here, but we hope you’ll stick around nonetheless—we’ve got some marketing AI news that’s sure to impress your Thanksgiving table. 🙂 

Coca-Cola Is Going All-In on AI

Source: Coca-Cola

It’s launch time for Coca-Cola’s newest product: Coca-Cola Y3000 Zero Sugar, the brand’s first flavor co-created with AI. And if AI-created soda weren’t futuristic enough, Coca-Cola is going above and beyond to promote it—starting with an AI-powered campaign on the Las Vegas Sphere.

  • As part of a week-long campaign titled “Destination Y3000,” Coca-Cola is turning the Sphere’s Exosphere into a futuristic cityscape, envisioning the year 3000 through an AI lens.

  • The campaign will incorporate user-generated photos using the Y3000 AI Cam, an app that allows users to create futuristic images using image generator Stable Diffusion.

  • This launch is part of Coke’s larger AI marketing efforts, which have included AI music generation and branded AI art.

Meta Announces Updates to Lead Generation Campaigns

This week, Meta announced a slew of ad updates for lead generation campaigns, including a tool that drives ad viewers to a WhatsApp chat with a brand, and one that allows businesses to call consumers through Facebook. But we’re most excited by its new AI-powered updates:

  • Lead generation advertisers on Meta Advantage will now be able to easily automate multiple campaign levers simultaneously—from targeting and placements to creative and budget.

  • In Meta Ads Manager, you can now auto-generate forms—simply by providing a URL. These auto-generated forms are tailored to collect the information most important to you in multiple choice, short answer, and personally identifiable questions.

YouTube Is Testing New AI Features

As other social media platforms race to add AI chatbots and advertising features, YouTube has been quietly developing its own features through its hub for experiments, available to Premium members. This week, YouTube announced two new features currently in testing:

  • A new conversational tool—known as the “Ask” feature—will use AI to answer viewers’ questions about YouTube content and make recommendations for related content.

  • YouTube’s new comments summarizer will leverage AI to summarize the discussion in comments sections, allowing users and creators to quickly understand the audience sentiment. This tool will also offer creators to remove any comments that appear under certain topics.

Snapchat Introduces New ChatGPT-Powered AR Lenses

Source: Snap AR

At the Sixth Annual Lens Fest (yes, this is a real thing), Snapchat made a major announcement: It’s teaming up with OpenAI for AR developers.

  • Now, Lens developers will be able to leverage ChatGPT to create unique filters or use it as a 3D face mask generator to create generative AI face lenses.

  • If you’re looking to leverage Snapchat’s AR for a brand, Snapchat has an easy solution: Creator Marketplace. You can easily partner with Snap’s top Lens Creators—who are now supported by ChatGPT—to build custom AR experiences for your brand.

Around the Web

Thanks for joining us, and we’ll see you next Wednesday!