Ad creation just got easier

Plus: Amazon's new AI tool

January 24, 2024

Hey there! This week, AI voice company ElevenLabs raised $80 million at a $1.1 billion valuation. The company is best known for its speech generation functionalities, which create recordings of lifelike voices and can translate and dub existing recordings. While this has many use cases, we’re focused on one: ElevenLabs is making it easier and cheaper than ever to create audio and video ads—and spin them up in multiple languages.

Google Rolls Out AI Tool for Search Campaigns

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Google just launched a new chat-based AI tool, called Conversational Experience, to accelerate search campaign creation.

  • Powered by Google’s AI model Gemini, this tool allows users to chat through the ad creation process.

  • Once users enter a preferred landing page, Conversational Experience can create new search ad headlines, generate relevant keywords, and suggest images and descriptions.

  • Conversational Experience pulls all information from the landing page—so it doesn’t generate new images, but instead sources optimized images from the page’s content.

Salesforce Launches New Marketing AI Tools

Major CRM vendor Salesforce is bringing new generative AI tools to marketing teams via its Einstein 1 platform.

  • Einstein 1’s Global Promotion Management feature analyzes marketing data to improve revenue forecasting, allowing users to optimize promotions and rewards programs.

  • The new Referral Marketing feature offers pre-built templates for referral programs, while the Segment Creation tool allows marketers to instantly build segments for hyper-personalization.

  • Einstein 1 can now automatically generate personalized content at scale with the Content Creation for Marketing Cloud Engagement feature.

Amazon Offers New AI Tool for Shoppers

Source: Marketplace Pulse

Amazon is testing a new AI tool that lets shoppers ask questions about specific products while browsing.

  • In the Amazon mobile app, the AI tool prompts users to ask questions about a specific item on a product page.

  • This feature is intended to help users quickly find information about products without scrolling through the listing or reading reviews.

  • Using information from the product details and reviews, the tool can answer questions about the item’s properties (ex. “Is this shirt made from a thick material?”) and specific use cases (ex. “does it fit someone who is 6 feet tall?”).

  • Advertisers should now think of Amazon product copy as training data for this AI feature.

Brands Are Ready for Apple Vision Pro

With the presale for Apple Vision Pro in full swing, brands are preparing to launch on the device and capitalize on the virtual reality (VR) hype.

  • Brands can create “Environments,” the immersive backgrounds upon which the Vision Pro display appears. Disney will offer four Environments, each containing Easter eggs for fans of popular Disney movie franchises.

  • Retail brands are experimenting with their Vision Pro apps. A designer created a hypothetical app for Ikea, which superimposes furniture onto a user’s physical background.

Around the Web

  • Under Armour uses a new AI tool to make its ad-ready images.

  • Meta reports a 32% bump in return on spend for campaigns using its AI tools.

  • Austrian tourism campaign ChatSkiPT parodies AI ads.

  • Can generative AI offer better data in the era of cookie depreciation?

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